A pitch works when it answers three questions quickly: Why them? Why you? What happens next?
A client pitch is a short message with a clear purpose. Explain why you reached out, what you can deliver, and what you want the client to do next.
In this guide, you will learn how to introduce yourself to a new client and write a pitch that gets replies. You will also get ready-to-use-templates for a first pitch email, a follow-up, and a simple proposal message. This approach works for freelancers based in the UAE and for freelancers pitching UAE clients from abroad.
The 5-part pitch that works every time
A strong pitch follows a clear sequence. It proves relevance, capability, and fit. It ends with a simple next step.
Personal opener
Reference one specific detail that proves you wrote this for them.Problem you noticed
State one clear issue or opportunity.Outcome you can deliver
Describe the result you will create in plain language.Proof
Include one proof point. Use a sample link, a metric, or a short case line.CTA
Ask for one action. Make it quick to answer.
Template: Pitch Email Skeleton
Subject: [result] for [company] | [specific detail]
Hi [Name],
I saw [specific detail], and it stood out because [reason].
I noticed [problem or opportunity] on [page/campaign/process].
I can help you achieve [result] by [service in 3 to 6 words].
Proof: [metric/result] for [client type] or sample: [link].
Are you open to [one next step] this week?
How to introduce yourself to a new client
A strong introduction does three things. It states what you do. It shows why you are reaching out. It makes the next step clear.
Use this 3-sentence structure
Who you are and what you do
Why you chose them
Next step
Avoid these mistakes
Generic lines like “I offer high-quality services”
Long bios and personal history
Multiple requests in one message
Attachments in the first message when a link works
Self introduction to client sample
Template 1: Email version
Hi [Name],
I’m [Your Name], a [role] who helps [type of client] achieve [result].
I noticed [specific detail] and it connects to [goal or problem].
If you are open to it, I can share [one relevant idea or sample].Example: Freelance Marketing Manager pitch (Email)
Scenario: You are a freelance marketing manager pitching a UAE-based e-commerce brand.
Subject: Increase repeat purchases for DesertGlow | quick win on your checkout flow
Hi Sara,
I saw your DesertGlow Ramadan bundle campaign and the creative is strong. I noticed the checkout page does not highlight the bundle savings, which can reduce conversion.
I’m a freelance marketing manager who helps e-commerce brands increase revenue through retention and conversion campaigns. For DesertGlow, the fastest win is a simple checkout and email flow update to lift conversions and repeat orders.
Proof: I helped an online beauty brand increase repeat purchases by 18% in 60 days through email automation and offer testing. Sample: [link].
Are you open to a 10-minute call on Wednesday morning or Thursday afternoon?
Thanks,
[Your Name]Template 2: LinkedIn version
Hi [Name], I’m [Your Name]. I help [type of client] with [service] to achieve [result].
I saw [specific detail] on [where you saw it] and it links to [goal]. I noticed one quick win in [area].
If you want, I can send 2 ideas to improve [goal] based on what you have now. Should I share them here, or would you prefer a quick 10-minute call?Example: Freelance Marketing Manager pitch (LinkedIn message)
Scenario: You are pitching a founder or head of marketing.
Hi Sara, I’m Aisha. I’m a freelance marketing manager and I help e-commerce brands grow revenue through retention and conversion campaigns.
I saw your Ramadan bundle post and noticed a quick win around checkout messaging and post-purchase email flows.
If you want, I can send 2 ideas to improve repeat purchases. Should I share them here?Template 3: Short version
Use this for a DM when you want a reply fast.
Hi [Name], I’m [Your Name]. I help [type of client] with [service] to achieve [result].
I noticed [specific detail] and I have one idea to improve [goal]. Should I share it here?Example: Short LinkedIn DM
Hi Sara, I’m Aisha. I’m a freelance marketing manager. I noticed a quick win in your Ramadan bundle funnel. Open to one idea to improve conversions?Pitch email template for freelancers
Template map
Use this order. It matches how clients read.
Subject line = result + relevance
Personal opener = one detail that proves this is not bulk outreach
Offer = what you do and the outcome
Proof = one result or one sample link
CTA = one clear next step
Subject lines (pick 1)
1) Quick idea to improve [goal] at [Company]
2) [Company] | [result] in [timeframe]
3) Noticed [specific detail] on [asset]. One fix for [goal]
4) [Service] for [Company] | example inside
5) For [Name] | [outcome] for [Company]Full email pitch to client sample
I’m [Your Name], a [role] who helps [type of client] achieve [result] through [service]. For [Company], the fastest win is [one sentence suggestion tied to their goal].
Proof: I helped [client type or industry] achieve [result/metric]. Sample: [link].The follow-up that gets responses
Follow-up works when it is short, relevant, and easy to answer. Send a follow up 2 business days after your first pitch.
What to say
Restate the value in one line.
Add one helpful detail, not a new sales pitch.
Ask a yes or no question, or ask for the right contact.
Follow-up template (polite nudge)
Hi [Name],
Quick follow-up on the note I sent on [Day]. I noticed [specific detail] and it links to [goal].
If it helps, I can [one simple outcome] for [Company] with [service]. Here is the sample again: [link].
Do you want me to send a short quote for [deliverable], or is there a better person to speak to?
Thanks,
[Your Name]Quick proposal email format when they say “send details”
Send a proposal email when the client replies with “send details,” “share a quote,” or “what are your rates.” Keep it short. Make the scope and next step clear.
Include four items:
Scope: what you will deliver
Timeline: when they will get it
Fee: price and payment terms
Next step: what you need to start
Client proposal email format
Subject: Proposal for [project or deliverable] for [Company]
Hi [Name],
Thanks for your message. Here are the details for [project or deliverable].
Scope
- [Deliverable 1]
- [Deliverable 2]
- [Deliverable 3]
- [Optional: Deliverable 4]
- [Revisions: X rounds]
Timeline
- Start: [date]
- Delivery: [date] or [timeframe]
Fee
- Total: [amount] [currency]
- Payment: [term, example 50% upfront, 50% on delivery]
Next step
If you confirm, I will send an invoice and start on [date]. If you want changes to scope or timeline, tell me what to adjust.
Thanks,
[Your Name]
[Portfolio link]
[Phone or WhatsApp if relevant]Ready to pitch
A strong pitch stays short and specific. Lead with why you chose the client, state what you do, share one proof point, and ask for one clear next step. Follow up once, then move on. If they ask for details, send a short proposal with scope, timeline, fee, and the next step.
A social media portfolio helps clients trust your pitch faster. Post proof of your work, clear offers, and short examples of results so clients recognise your value before you message them.
Frequently Asked Questions
Find answers to common questions about this topic
How do I pitch myself to clients if I have no experience?
What should I include in a pitch email?
How long should a freelancer pitch be?
Should I include pricing in the first email?
Disclaimer: This article is intended to provide practical, up-to-date information. Details may vary based on individual circumstances, location, or changes in regulations. The information provided is for informational and educational purposes only.